CRM業界調査、洞察、成長、シェア、市場規模、市場概要、トレンドレポート、需要、主要メーカー、および2025年から2037年までの予測

CRM Market Analysis for the Healthcare Industry

Healthcare CRM is used to collect large amounts of patient data from multiple sources. Healthcare companies are increasingly leveraging CRM solutions to enhance their sales, service, and marketing efforts and improve ROI. CRM is a customer-centric business strategy to optimize profit margins and customer satisfaction. CRM offers a wide range of benefits to users, fueling the growth of the healthcare CRM market. Increasing focus on patient engagement is also contributing to the growth of the healthcare CRM market.

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The services sector is expected to expand at the highest growth rate during the forecast period:

Based on components, the healthcare CRM market is categorized into software and services. The services segment dominated the healthcare CRM market in 2024. This growth is attributed to the key role played by service providers in leveraging CRM solutions in the healthcare sector.

The customer service and support (CSS) segment is expected to account for the largest market share during the forecast period:

By function, the healthcare CRM market is segmented into customer service and support (CSS), marketing, sales, and digital marketing functions. CSS applications are front-office systems that interface with the back-end to support a customer-centric environment.

Regional Trends in the Healthcare CRM Market:

North America is expected to hold the largest share of the healthcare CRM market by 2024. This growth is attributed to the presence of diverse development brands. Furthermore, easy and early access to and adoption of the latest technologies is estimated to drive the growth of the healthcare CRM market in this region. Meanwhile, the healthcare CRM market in Asia is expected to show high growth during the forecast period.

Source: SDKI Analytics